Coming Out for Campaign Success

Tuti Scott - Monday, June 20, 2011
I had a brave moment where I asked a group of Board members to "come out".  The context was different than one might think.  In this environment, I was working with volunteer leaders of a women’s group on an issue that they were struggling with - ‘visibility’ of their organization.   One of the tenents for nonprofit success is a group of leaders who share their stories, engage with people, and find a way to make the exchange fun, informative, and/or energizing.  

My idea of "coming out" is feeling safe enough to fully express yourself no matter what the environment or the context. This is an ongoing choice we make repeatedly in various settings.  Every day we need to check in with our voice and our intent and decide in many situations, do I have the courage, confidence, energy, etc  to put my questions / my ideas / my story into this conversation?

For example, if you are a Board member of an organization that is working on women having equal access and opportunity and you witness women partners in your law office being treated differently than men, do you feel safe enough to “come out”  and say or do something as an advocate?  If not, what might you do to ‘come out’ as a social change activist or a supporter of humanity?  It should not be nearly as hard to share with colleagues your ideas than it is for people who 'come out' about their sexuality in a country or state where people have been killed because of this.

My friend Jacki is a collector of Wonder Woman items and I love her ability and desire to own that archetype to address challenging topics.  For me, I use any of the suffragettes to get energy to come out about women’s rights.  I can get a lot of chi and energy thinking about Alice Paul’s hunger strike or the National Women’s Party members picketing outside the White House in the winter during wartime.  Not that their model of advocacy needs to be mimicked – just their bravery and courage.   As well, the 90 years it took for women to get the vote is a good reminder of the endurance that some social change takes.   

The session focus was campaign readiness and what I and the organization leadership thought were key next steps for success.  The topic of branding and marketing is always near the top of campaign readiness list for people.  With little or no dollars in the budget for marketing, it is imperative that Board members share the vision and values of an organization and “live the brand” with their presence and story.   Once they come out and repeatedly share their personal authentic story of their connection to the mission and work, people will be more likely to inquire about how they can help.

So - with the energy and passion that hopefully pervades the work of the organization and its leadership, come on out and tell your stories - then true Fun Raising can happen and campaigns can be launched.  Feel free to read another blog I wrote on this from a philanthropist's perspective

 

 


Women on the Front Lines and the Back Lines

Tuti Scott - Wednesday, April 20, 2011

I had the honor of being part of the Women’s Funding Network Worldwide Conference where women from Serbia, Mexico, Australia, Scotland, Nigeria, Canada, and every place in between, descended upon Brooklyn, New York for three days of convening and learning.  We spent time together skills sharing, relationship building, and listening to impassioned speeches from some of the world’s most dynamic female thought leaders. 

From the opening keynote featuring Marjora Carter, eco-entrepreneur, MacArthur Genius and founder of Sustainable South Bronx, to the closing keynote featuring Michelle Bachelet, former President of Chile and first Under Secretary General and Executive Director of UN Women, we all were in the presence of the power and resiliency of women leaders and the global women’s movement.  Being part of this ‘movement’ to me means that we choose to reassert feminine perspectives (also known as ‘a gender lens’) wherever it can heal cultures and communities.   

One of the panel discussions was hosted by filmmaker, scholar and founder of the Daphne Foundation, Abigail Disney. Abby spoke about the ways in which the feminine perspective has been erased from the media coverage of war across the world. Her documentary Pray the Devil Back to Hell and her four part series called Women, War and Peace, which documents war through the eyes of women in Afghanistan, Bosnia, Columbia and the Congo, shows women’s contributions to war efforts on both the front lines and back lines. 

When we think about war, we think about combat. We think about the front line. Abby’s work showcases the role that women play from the back lines in conflict and the impact that these conflicts have on women’s lives.  The work shows how women are targeted with systematic violence in wartime and how, with incredible fortitude and strength and little support, they hold their families and communities together.  Abby and her team are successful in bringing visibility to the tragedy of their invisibility and dismissal from their solutions and peace building work. 

After showing the series trailer, Abby talked about how rape is being used as a strategic tactic of wartime violence. She recounted stories of deliberations by the United Nations Assembly about whether or not to try rapists as war criminals when the acts are being perpetrated as a tactic of war.  Abby’s series, Women, War and Peace is scheduled to debut on PBS this fall. I hope you’ll all find some time to watch it and extend your role in the movement in any way that works for you.

(Photo credited to Pray the Devil Back to Hell.)

Mapping Funding for Women's Causes

Tuti Scott - Friday, July 30, 2010

Two smart philanthropists have begun to map various causes related to women, the organizations working on these causes and the high priority resources and funding required by these organizations.  Their team has created a map of funding for domestic women’s causes by examining the 2007 and 2008 990’s (tax forms presented by non-profits to the IRS) of hundreds of women’s organizations and uncovered some interesting initial findings:

1.  Total philanthropic dollars to women and girls are less than 10% of all dollars.   The following organizations and movements have assets of greater than $3 billion; the America Red Cross, the Salvation Army, and the Environmental Movement – all of which demonstrates the potential impact of their work.

2.  The ranking of where philanthropic dollars are going in the ‘six buckets’* of women’s issues showed that health and women’s bodies (i.e. reproductive rights, breast cancer, maternal health, etc.) and safety (i.e. domestic violence, rape, etc) combined were more than all dollars focused on education, civic and legal rights, and economic justice.

So where do we stand and what can we do?  Here are some simple and bold suggestions for donor leaders in social change.  Some simple steps;

1. Be aware of the big picture as we allocate our dollars.
2. Work through women’s funds.
3. Urge awareness and collaboration amongst our grantees.

Some bold approaches:
1.  Fund marketing and technology as a key function of the mission.
2.  Fund finance systems and strategic planning efforts.
3.  Fund talent development.
4.  Fund areas of economic security, rights, and education at a higher level.

Stay tuned for Phase II of this enlightening research around mapping funding for women’s causes as new data and findings should be available soon!

*Six buckets are defined in this study as civic and legal rights, education, economic security, family and work issues, health and women’s bodies, and safety.  


About The Author

Tuti Scott is a thought leader on women's philanthropy, leadership, and social change. These are her ideas...

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